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Portfolio
Project: Brand Consulting/Social Media Marketing
Client: Organizational Change Management Consultant
Client Request: Develop and manage a sustainable personal brand within the Change Management field, including website development, digital course creation and launch, membership program development, and consistent daily social media content strategy and execution.
Deliverables: Developed comprehensive brand guidelines and a polished brand profile to establish a clear and consistent personal brand identity. Provided ongoing brand consulting and strategic support to strengthen brand positioning, messaging, and audience engagement. Managed social media content creation, marketing, and email communications to build brand visibility and maintain consistent audience touchpoints.
Course Design
Leveraged 9 years of Canva design experience to create an engaging educational course focused on overcoming five common communication mistakes, combining clear instruction with practical strategies for effective communication.
Social Media Marketing
Managed social media marketing and day-to-day social media management, creating content and managing the client’s Facebook and Instagram pages to maintain a consistent brand presence.Used Asana for content planning, collaboration, and workflow management, while leveraging Hootsuite for scheduling, publishing, and social media analytics. Created a consistent content strategy designed to increase audience engagement, promote podcast content, and position the client as a trusted voice in Change Management.
Text Social Media Template
Image & Text Social Media Template
Podcast Social Media Template
E-Book Cover Design
Designed a professional e-book cover that visually captures the client’s message, personality, and brand identity. The design combines strategic typography, imagery, and brand elements to create a polished and engaging cover that stands out digitally.